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About Us

NBI Trading, led by Adrian Forsyth, is a top distributor of Australian and Asian brands in the US e-commerce market. With 25 years of experience, Adrian has built strong relationships and introduced a variety of products to the US market. The company's commitment to innovation and excellence has made them a trusted partner for brands of all sizes.

Company history.

NBI Trading was founded by Adrian Forsyth. Adrian has a depth of experience in building and growing successful organisations, as an impressive entrepreneur he has developed measurable businesses that operate with impact. Adrian leads a team of industry experts in distribution, brand strategy, and ecommerce who are driven by results. With more than 25 years’ experience, Adrian has driven NBI Trading to become a leading distributor of Australian and Asian brands in the US e-commerce market.


Our journey began with a clear vision: to bridge the gap between international brands and the US market. Over the years, we have cultivated deep relationships with suppliers, retailers, and logistics partners, establishing a strong network that supports the growth of our clients.


As a trusted partner to numerous brands, we have successfully introduced a wide range of products to the US market, from emerging startups to established names. Our commitment to innovation and excellence has enabled us to adapt to changing market trends and deliver exceptional results for our clients.

Mission Statement

At NBI Trading, our mission is to empower Australian and Asian brands to thrive in the US e-commerce market. We strive to provide tailored distribution solutions that drive growth, foster brand awareness, and ensure a seamless experience for both our clients and their customers.

Our commitment to excellence is evident in every aspect of our work, from logistics and supply chain management to strategic marketing and customer service. By leveraging our deep industry knowledge and extensive network, we aim to be the trusted partner that helps brands succeed in one of the world's most competitive markets.

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